Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

Symbolic meanings that are often associated with different colors:
Red: Passion, excitement, love
Pink: Soft, reserved, earthy
Purple: Mysterious, noble, glamorous
Blue: Wisdom, hope, reason, peace
Green: Nature, growth, freshness
Yellow: Hope, joy, danger
Orange: Warmth, kindness, joy
White: Truth, indifference
Black: Noble, mysterious, cold

Color theory does not only aid in creating a visually pleasing design but also a sense of order and harmony. Psychologists, marketers, and designers can leverage the psychology behind colors to evoke specific emotions or responses in people. By doing so, they are able to shift user behavior and create a positive experience and lasting impact on people’s lives.